Here is this weeks Top Hants Estate Agents on Social Media leaderboard for the week ending the 17th April 2017. our leaderboard is based on social media engagement by agents for the week, measured by Klout.com
This week saw little movement in the top 5 agents, with Sansome & George, Pearsons, Anna Collier in 1st, 2nd and 3rd places again, Fells New Forest upto 4th and Walker and Waterer down into 5th place.
We have introduced a new hashtag for our Top Hants Estate Agents on Social Media Leaderboard – #HantsEA100 which we will be using for the first time this week. We wanted to be able to identify social media posts about the Leaderboard easily and also monitor some issues with notifications not getting through on twitter to agents, so this seemed the perfect time to introduce a hashtag for the leaderboard.
We will continue to use the hashtag #PropertyHants to promote all things property in Hampshire on social media
Here is this weeks Top Hants Estate Agents on Social Media leaderboard featuring the best Estate Agents in Hampshire on social media, based on Klout Score and helped by tweeting #PropertyHants
For 2017 we are going to base ranking just on the basis of an agents independently assessed Klout score and stop counting tweets including the hashtag #PropertyHants We will continue to retweet and share social media post that including the hashtag or mention us.
Here is the full list of Top 100 Estate Agents for week 49:
Welcome to this weeks Top Hants Estate Agents on Social Media.
This week we saw the biggest climbs from Fry and Kent (up 35 places to 49th), Location Property (up 26 places to 55th), and AJ Knight Lettings (up 16 places to 28th).
It hasn’t been such a good week for agents Hamptons Liphook (down 10 to 40th), Chambers Stubbington (down 8 to 57th), and Leaders Southampton (down 8 to 43rd). Help me encourage them to do better next week!
Well done to this week’s top three Sansome & George, Charters, and Neal.
We use a leaderboard package from Rise Global to generate a weekly leaderboard of the best Hampshire Estate Agents using social media marketing in the UK, called Top Hants Estate Agents
The ranking is calculated using the independent social media score from Klout.com for 80% of the score and the remaining 20% is available based on the number of tweets agents make in the week including the hashtag #PropertyHants
We have found about 150 estate agent firms or estate agent individuals accounts on Twitter and have limited the number of players to a 100, to manage the costs involved.
The purpose of the leaderboard is to highlight those estate agents using social media to marketing and promote their services and properties, whilst generating engagement and a little bit of competition.
Property is a timeless market. Yet the real estate sector is evolving. Has your agency embraced its two greatest developments: Social Media and Digital Signage?
Social Media – An Estate Agent’s Secret Weapon
People have always been curious about other people’s houses. Those not even necessarily looking to move browse property listings at the back of newspapers. It’s easy to predict that following estate agencies on social media is likely to become today’s equivalent.
The modern estate agency can reach more potential clients than ever before. You don’t have to wait for them to come to you either. Someone on the other side of the country might tweet that they’re looking to move to your area – let them know that you want to help.
Making a good impression when a client visits your office is crucial to securing their business. The same goes for visitors to your social media sites. So what should an estate agent have on their Facebook page? In addition to the latest property listings, your agency should consider publishing client testimonials. Nothing encourages potential clients more than impartial evidence of your great service.
Buying or renting a property is a stressful time for most of us. It’s imperative for estate agencies to put their clients at ease. A brilliant way to do this through social media is to field queries on Twitter or proactively offer information answering FAQs. Why not start a hashtag?
What’s even hotter than Facebook and Twitter at the moment? Instagram and Snapchat. These platforms are ideal for real estate marketing. Showcase property pictures on Instagram and boost your audience through strategic tagging. You could reblog pictures sent in from happy clients who’ve picked up their keys. Building an audience on Snapchat is just as worthwhile. Unlike with other platforms, you know you have your audience’s attention. Your agents can send snaps, even short videos as they tour properties.
Your agency is impressing on social media. Great. You’re engaging with potential clients you’ve never reached before. But what about those passing by your office window everyday? With everyone glued to screens, how are you going to catch attention on the high-street?
There are perks for everyone. With traditional window displays, staff have to download property listings, print and spend time putting up ads. The process is cumbersome – there’s only so much room to play with, and ads have to be changed regularly. With digital signage for estate agents, your window feels larger – able to display a reel of properties with changing photos, rather than a set few with static images. It also becomes self-sufficient: updating its listings when properties are sold and automatically adding new stock.
Digital signage for estate agents has two additional benefits. Firstly, it’s an affordable way for any estate agency to convey high-quality. After all, an agency with an impressive office is more likely to attract clients with larger budgets looking for luxury property. Secondly, digital signage for estate agents works perfectly with your social media. Your Twitter feed and Facebook testimonials can be integrated around your digitised listings. You can even introduce QR codes linking to property profiles to boost audience engagement.
Using social media will just be part of the property sales process, but used effectively, through digital signage, you can greatly improve your sales results.